The Wellness Revolution

Prosperity belongs to those who learn new things the fastest.
Paul Zane Pilzer

World renowned and respected economist and author, Paul Zane Pilzer, former economic advisor to two United States Presidents and the Editor in Chief of Success Magazine, predicts the Wellness Industry will be the next major force in business on the planet, reaching 1 TRILLION dollars by the year 2010.

In "The Next Trillion: How the fortunes of the new millenium will be created in the Wellness Industry", Pilzer exposes the truth about why half the U.S. population is unhealthy and overweight: Americans have become caught between the economic interests of the trillion-dollar food industry and the trillion-dollar healthcare or "sickness" industry.

Pilzer explains why consumers will turn away from consuming more material goods and instead seek to achieve internal self-improvement - healthier foods, vitamins, nutritional supplements and fitness programs - and why consumers will create a virtually limitless and sustained demand for wellness-based products.

Paul Zane Pilzer writes in his book The Wellness Revolution: How to Make a Fortune in the Next Trillion Dollar Industry -

"The greatest opportunity in all products of new technology, traditionally and in the future is in the DISTRIBUTION of those products," he writes, "....the real money is made by people who carry that invention from the laboratory to the consumer, and make an impact on that consumer's life. Those people are the DISTRIBUTORS of Wellness Products and Services.

We are starting to see the emergence of a wellness distribution business... a business of people who educate people about products and services that will improve their health and develop customer relationships and then people will go back to their distributor of that product for more and more information on food and health.

The number one reason of all reasons (people) turn on the Internet is to find out information about health and wellness. HEALTH is the most popular subject on the web.

Ten years from now...we will look back on this time with the Internet as the BEGINNING of the health and wellness information EXPLOSION that the Internet is causing."

---

Official Website of Paul Zane Pilzer

Paul Zane Pilzer's Bio

Official website for "The Wellness Revolution"

Highlights from the Trillion Dollar tape

The Wellness Community Discussion Forum
Interact with Paul Zane Pilzer and other wellness entrepreneurs

Paul Zane Pilzer's Interview with John David Mann and John Milton Fogg
(From Network Marketing Lifestyles Magazine Sept. 2001) Paul explains why the Wellness Industry will be the next major force in business

Health & Wellness Industry Approaches $60 Billion in 2002
The consumer packaged goods health and wellness industry topped $59 billion in 2002, according to new research from the Natural Marketing Institute (NMI).

---

The Wellness Revolution: How to Make a Fortune in the Next Trillion Dollar Industry by Paul Zane Pilzer

From the Publisher: "Like any machine, our body runs best when operated according to its design principles. Noted economist Paul Zane Pilzer shows how to promote--and profit by--the wellness revolution." — Michael J. Behe, Professor, Lehigh University and author of Darwin's Black Box

"Paul Zane Pilzer has paid great tribute to J. I. Rodale, founder of Prevention magazine and the organic industry in the United States, by showing how Rodale traditions of individual and environmental health make sound economic investment sense in today’s world. If you’ve been looking for the next big, ground-floor opportunity, catch the wave of the future–– The Wellness Revolution!" –– Ardath Rodale Chairman of Rodale, Inc., publisher of Prevention and Men’s Health

"Paul Zane Pilzer has proven time and time again that he holds his finger on the pulse of our economy, and The Wellness Revolution is no different. Pilzer’s insights into the future of our healthcare industry are revolutionary and will empower you to the next level." –– Anthony Robbins author, Awaken the Giant Within and Unlimited Power

More Books by Paul Zane Pilzer

---

Health and Wellness Trends Report 2003

[PDF Download] by Natural Marketing Institute (Author) The 2003 Health and Wellness Trends Report (HWTR) tracks 4 years of consumer trends with respect to attitudes, behaviors, product usage, lifestyles, and demographics within the world of health and wellness; it also identifies why and how U.S. consumers are dealing with the challenges of healthier lifestyles. With mainstream consumers continuing to be drawn toward health and wellness, it is imperative to understand their market entry/exit points, various barriers, and trade-offs. This fourth annual edition contains 221 pages with 300 charts, graphs, and tables. It provides clear analysis and identifies key opportunities for strategic business development, media planning, brand strategies, product positioning, and new product development. Throughout the report, NMI's proprietary Health and Wellness consumer segments (i.e., WELL BEINGS, FOOD ACTIVES, MAGIC BULLETS, FENCE SITTERS, and EAT, DRINK AND BE MERRYS) are analyzed and compared to the general population—useful for identifying and reaching your most opportunistic target.

---

Marketing to the New Natural Consumer: Understanding Trends in Wellness

A Book by Harvey Hartman with David Wright. This comprehensive text looks at the evolving natural products marketplace, including a history of the natural and organic industry, an analysis of who the "new natural consumer" is, an exploration of America's changing culture and lifestyle, and marketing implications for building natural brands in the wellness category.