Health eBiz | Issue 3, Volume 1| June 2003

Health eBiz
Online Marketing Tips for the
Health & Wellness Entrepreneur

Health eBiz is published monthly and provides up-to-date
information on wellness and marketing trends, and
no-nonsense tips to help you build your business online.

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eBiz Tip

Feature Article

Recommended Resources

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and welcome to another issue of Health eBiz.

I'm down with the flu and a very bad bout of bronchitis, so I did not have the time and energy to compile the news section in this issue.

But we have our first "Subscriber in the Spotlight" and a new article that I hope will make you think - even if you don't agree with it.

Subscriber in the Spotlight

Dan Farrell is the first subscriber to be featured in this section. I found Dan's story very moving and, being a workaholic myself, I can completely empathize with him.

_______________________________________

Hi Priya,

After being laid off 2 years ago, I decided to give online marketing my full time attention.

It has been THE most frustrating, tiring and exhilarating time of my life! Working 6 days a week, many days 10-14 hours was the norm. If you don't think it takes this committment, I have some land in the Everglades I'd like you to look at...o)

Unfortunately, my wife of 38 years didn't always appreciate my being at the 'office' over half of the 24 hour day! But she is a wonderful person with much patience and sometimes even understanding o)

One of the worst aspects of this home business experience is that your family and friends don't understand what you do and think that you are either doing something

a. illegal
b. immoral
c. unethical
d. a total waste of time
e. all of the above.

A cousin said to me recently, "you know I have no idea what you are doing". I tried to explain that I have an Internet business to mainly sell digital information products but I'm afraid his blank look meant he still had no clue. Oh well, that's life.

If you are in this net marketing game, my advice is to not spend all day and part of the night in the home office. Take many breaks for exercise, talking with your spouse, kids and maybe even take Sunday off like I do. That's part of God's commandment anyway :o)

I neglected exercise and eating properly for many months and as a result, developed blood clots in my leg and lung that almost killed me! I have always been an active person, playing tennis 3-4 times/week but there never seemed to be time to exercise, eat or talk with family or friends. BIG mistake. Don't you make it!

There is nothing like the 5 second commute, reading your email to see how many new orders came in while you are sleeping and creating a new advertising campaign. The downside is the strain on yourself, your family and friendships. There just never seems to be enough time for them! But make a vow today to stop and smell the roses and spend some quality and quantity time with those you care most about. Life is really VERY short.

_______________________________________

Dan Farrell is the editor of "Build An eBusiness On A Shoestring". You can subscribe for free at: http://build-an-ebusiness-on-a-shoestring.com or send any email: mailto:ezine@mhg-consulting.com He recently published a new ebook, "It's Your Health", what you don't know might be killing your health". Over 35 pages of what you need to know to stay healthy in 2003 and beyond. http://www.roibot.com/w.cgi?R38406_health

_______________________________________

You can also read Dan's Article "A New Epidemic" in our new "Health & Nutrition Articles" Section.

We welcome article submissions for the Health section
Click here to subscribe and sumit your articles

[Dan, thank you for taking the time to share your story with us. We're grateful for the advice too. I'm sure many readers must feel the same way. ]

Well I love to know more about my readers.

Click here to subscribe and share your story with us, and I'll publish it in a future issue with your 18-word resource box and a link to your website/autoresponder.

C'mon guys, its free publicity! So get started writing already.

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QUOTE UNQUOTE

"To make a million, start with $900,000."

- Morton Shulman.

eBiz Tip

This month's eBiz tip shows you how to write better website copy and improve your sales.

_______________________________________

How To Get Web Copy and Sales Letters That Pull

by Kevin Nunley

Web site not selling? Did your last ad fail to generate calls, emails, and customers through the door? The problem is probably with your copy--the writing that sells your ideas.

It may not be clear or motivating. Customers may get confused or fail to pay attention. Any of those things can doom your marketing effort from the start.

Fortunately, it's not hard to turn your copy into the successful order-pulling machine you hoped it would be. Here are some tried-and-true strategies that almost always work.

Over the years, writers have found there are certain ways to begin copy that are more effective than others. These work just as well for newspaper ads, direct mail letters, email letters and web sites.

1) State the offer. This is so simple many people never think of it. Put the offer right at the top of your page in a headline or bold type. The offer includes the product or service that is for sale, its price, the terms of the sale, and the guarantee.

2) Announce it! If you have something new, start your letter with this important information. Nothing gets attention and builds excitement like the word NEW. I always put it in all capitals to give it added excitement.

3) Flatter the reader. There is nothing a customer likes more than to feel as though they are set apart from "the crowd". Describe the type of person who would probably be one of your best customers. Tell why the way they feel, work, think, or play is important and deserves attention. Use the word "YOU" as often as you can.

4) Use a provocative quote. Quote a famous person or a customer. The quote can arouse curiosity. It should make the reader want to find out more about your product.

More Ways To Build Sales

Here are more tips that will boost response. Try these techniques and your copy will be more interesting, better read, and more effective in getting sales.

Boasting takes a some skill, but it can dramatically help increase response. Brag a little. Confidence gets sales. Some of the most successful entrepreneurs use this method.

A few post their bank statement online. Make sure after you boast about your abilities you quickly turn the focus to how you can help the reader.

Address the prospect's common complaint. Anticipate their objection to your product. Answer the complaint right at the beginning of your letter. The reader will be hooked!

Make sure you avoid contradictions. Review your copy for consistency. If a customer reads one thing at the beginning of your copy, then sees that claim stood on its head later in the copy, they will doubt your entire argument.

Can't Think of What to Write? Pick a Word

Sometimes the most difficult part of writing is just getting started. What might help? Pick a word or idea and begin "talking on paper."

All you need to do is let go and let your thoughts take youwhere they want to go. It does not really matter where you start; all that matters is that you start. You can revise your copy later.

Put your pen on paper and start writing anything that comes to mind. Don't let your critical voice take over. You're not allowed to change anything, just write the first thing you think of.

Think of a blind date. It will probably be awkward, but you will find SOMETHING to talk about. Writing is exactly the same.

I find once you get started, the words start to help you. The page will create its own rules, helping you know what to write next.

Remember--good writing begins with a single word.

If your copy still doesn't work as well as you need it to, hire a professional writer to polish it. Writers generally charge a lot less to rework or tweak existing copy that they charge to write new copy.

_______________________________________

Kevin Nunley and his staff of expert writers will give you a free evaluation of your web site copy, sales letter, or ad. Email kevin@drnunley.com or call 801-328-9006. We can also rework your copy fast and inexpensively. See http://ebizwhiz-publishing.com/drnunley.htm

_______________________________________

Watch this space:
In next month's issue, we'll show you how to get more of something every online marketer can use more of - Traffic.

Resources:

Double download from Mark Hendricks
"How To Find The People Who Will Buy Whatever You Want To
Sell Them" and "Three Words Guaranteed to make Your Sales Letter Fail" Click here to get it now

Pushbutton Letters Software Version 2
It literally walks you through the psychological formula step-by-step with drop down boxes and fill-in-the-blank procedures. 100% customized to the exact needs of your business. Version 2.0 allows you to totally customize your web page in ways never before possible. Click here

INTERLUDE

If everyone is thinking alike, then somebody isn't thinking.

- General George S. Patton

Feature Article

Is Duplication a Myth?

Duplication is one of the most important concepts in Network Marketing.

It is the network marketer's ultimate dream to develop a system that can be replicated by anyone with average intelligence, just by following the exact methods passed on from one generation to another.

But the fact is that we're all very unique individuals with very different qualities and talents.

So should we really force ourselves and our downline to become clones, all mouthing the same scripts, whether we mean it or not? I don't think so.

In fact I believe its one of the main reasons that so many people drop out of this business - because the methods used by their upline do not complement their unique personality and character traits.

I truly believe that everyone can be a winner - but not by blindly following in the footsteps of our "mentors." You will never be successful if you are not comfortable with doing what it takes.

Here are a few tips that might help to overcome this problem.

1. Learn the Basic Skills

We all need to go to school to learn the basic skills necessary to find our rightful place in society.

So if you intend to do business online, you WILL need to acquire a few basic skills in internet marketing - using the software you need, writing ads, designing a simple website, writing articles, publishing a newsletter.

These are the A-B-Cs of marketing that you MUST learn if you want to survive online.

As a network marketer, you will also need to develop a winning attitude and to believe in your own ability to succeed.

But HOW you apply these new-found skills or attitudes may be completely different from the way your mentor or upline applies them.

And that's the way it should be.

2. Celebrate Your Uniqueness

Your personality is a combination of your own life experiences, education and outlook on life. These are things that can never be duplicated from person to person.

Instead of being ashamed of your past lifestyle or failures, share them with your prospects and customers. Get personal and let them know where you're coming from.

Frank Garon, who makes over $130,000 a year, revels in being known as a 'former New Jersey truck driver.' Tom 'Big Al' Schreiter's revelations on his attempts to lose weight get more reader responses than any other section of his newsletter.

Sharing that bit of their personality helped them create empathy, an image of them in the minds of others, and made thousands of people trust them enough to join their business.

3. Be Yourself

Because marketing is all about building relationships, you should let your personality come through in your communications, so you can build trust and network with like-minded people.

If you force yourself to become a clone of someone else, no matter how successful they are, you will always sound insincere and that will put people off.

People are more likely to do business with someone they know and trust. Or with someone who forges an emotional bond with them.

Be sincere, let them know something about you that they can empathize with and you're on your way to building a relationship.

So throw away those scripts. Or read the best ones and make them your own. Rewrite them to complement the way you would normally speak or interact with people.

You can always try to duplicate a system, a script, or even success. But the only thing that can ever really be duplicated is "Uniqueness."

_________________________________________________

Priya Shah is the editor of The Glutathione Report and Health Naturale.

_______________________________________________

You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included and none of the links or content are removed or changed. A courtesy copy of your publication would be appreciated, but is not necessary. Click here to request this article by autoresponder

THE LIGHTER SIDE

A dietitian was once addressing a large audience in Chicago. "The material we put into our stomachs is enough to have killed most of us sitting here, years ago. Red meat is awful. Vegetables can be disastrous, and none of us realizes the germs in our drinking water."

The dietician continued, "But there is one thing that is the most dangerous of all; and all of us eat it. Can anyone here tell me what lethal product I'm referring to? You, sir, in the first row, please give us your idea."

The man lowered his head and said, "Wedding cake?"

Recommended Resources

Network Marketing in the Internet Age
Frank Garon (Former Bankrupt New Jersey Truck Driver) and Terry Dean in an interview that reveals how Frank uses Internet Power Tools to generate thousands of free leads every month. I highly recommend this eBook if you plan to build your network marketing business online. Click here

The Success Principle the Internet has Stolen
Dave Calvert's new eBook takes the concept of "Finding a Success Mentor" to an entirely different "E-Marketing, Internet-Age Level". Paradigm shifting and thought provoking, this information is absolutely necessary if you think you are going to make it big, especially in today's marketing environment. Comes with Four great bonuses and resale rights. Click here

WORDS OF WISDOM

You have to learn to treat people as a resource......you have to ask not what do they cost, but what is the yield, what can they produce?

- Peter F. Drucker

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Submit Articles for the Health eBiz Website & Ezine

We welcome contributions from subscribers for articles. Articles may be published on the website or in the ezine depending on our requirements.

We also have a "Subscriber in the Spotlight" feature where you can showcase your wellness opportunity.

Click here to subscribe and submit your articles

Disclaimer

The products and the claims made about specific products on or through this site have not been evaluated by the United States Food and Drug Administration and are not approved to diagnose, treat, cure or prevent disease. The information provided on this site is for informational purposes only and is not intended as a substitute for advice from your physician or other health care professional.

"Do, or do not. There is no ‘try’."
- Yoda, The Empire Strikes Back

Subscribe to Health eBiz

Health eBiz is published monthly and provides up-to-date
information on wellness and marketing trends, and
no-nonsense tips to help you build your business online.

Contact the Editor:
Priya F. Shah
Email me
http://www.health-ebiz.com

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