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Health eBiz
Online Marketing Tips for the
Health & Wellness EntrepreneurJune 2003; Issue 3, Volume 1
Health eBiz is published monthly and provides up-to-date
information on wellness and marketing trends, and
no-nonsense tips to help you build your business online.
Table of Contents
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Editorial
Home Business Stress
and welcome to another issue of Health eBiz.
Well, its been a stressful month for me
- and I suspect it has for many home business owners as well.
First there was the FTC scare when the lawmakers came down heavily on spammers, scammers, and some internet businesses - many illegitimate, a few not.
Mainly it was the lack of disclaimers on their websites that drew the ire of the FTC. If you came in late, you can read all about it here.
Personally, I was glad the Sheriff came to town and cleaned out the riffraff. It'll make the net a better place - especially for those of us involved in legitimate business online.
But it also made me wonder about people like you and me for whom a home business conjures up images of less stressful days, more enjoyment and vacationing with family and loved ones.
While its definitely possible to make this a reality, many newbies don't realise that a home business is a BUSINESS - whether you conduct it on the internet, from the comfort of your home, or from an office, its the same.
No, let me correct that - its NOT the same. In the corporate world, the work is divided up among hundreds of people who are each responsible for doing their bit. In a home business you have to be everything from CEO to bottlewasher.
For most new, hopeful entrepreneurs with stars in their eyes and dreams of making it rich online, the realities of time-management, sleep-deprivation, demands of home, family, children can just get overwhelming.
Often the fault lies with the ads that promise you can become wealthy with just two hours of work a day.
What they gloss over is that in the first few years of ANY business, whether an internet-based or a "real-world" one, you have to work extremely hard to give it the momentum it needs to really take off.
If you do not understand this fact you'll likely end up stressed out, discouraged, and doubting your own abilities to succeed.
That's one of the reasons why I chose to deal with the problem of stress in this month's issue.
Many of you may not agree with this month's article on "Quick Fixes" and how they are not a solution, especially when, as wellness marketers, we are trying to sell those very potions to our customers.
But I think that in doing what's best for the customer - and here that is - NOT promising that our products are going to solve all their problems, we are doing what's best for our business.
I also had the opportunity to read a new, and excellent book, "The Emotion Prism: How To Be Happy, When You'd Rather Be Sad!" by Dr. Mani Sivasubramaniam, a paediatric heart surgeon and internet marketer who shares his simple coping strategies for life´s problems.
It truly helped me get my own problems in perspective and reaffirmed my ability to cope with them. I urge that you take a look at it.
I read through it in just a few hours and still remember the simple truths outlined in it as I deal with everyday problems. In fact it gave me the inspiration for this month's article.
Also the proceeds from the sale of Dr. Mani's eBook go towards helping children with heart problems in India. So "have a heart" and check it out here: http://www.emotionprism.com
This editorial is based on the writer's personal opinion. It does not claim to represent current facts or popular opinion.
I'd love to know how you and your family manage the trials of coping with your home business?
Click here to share your story with our readers and I'll publish it in a future issue, with an 18-word resource box with a link to your website/autoresponder.
We received some great feedback on last month's issue. Read some of our readers' comments here.
_______________________________________
Dear Priya,
Greetings from the beautiful Philippines! I just "cleaned up" my email box and yours was one of the very few I retained because I enjoyed reading your ezine. Not only is it informative, but it has lots of links and good stuff, too! I wonder how you still can manage to squeeze some quality time and contents to your other web sites. Keep up the good work! And may you be blessed more than you desire!
Eduardo C. de Guzman
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http://groups.yahoo.com/group/Successities/Dear Priya Shah,
I absolutely loved your article. I guess it was the inspiration I needed. I have an online retail store that I am just starting and I want to start putting articles of all kinds on my links page to give people a reason to come back and stay longer. I would love to put your article "To Be A Champion, Become A Child" if it is ok with you.Sincerely,
Marilee Love
www.ivystreetshop.com
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The Omega-3 Phenomenon
Sounds like a WMD from a Bond thriller? Actually its a compound that's proving to be a formidable weapon against heart disease, eczema, arthritis, inflammation, autoimmune disease, hypertension, cancer and even depression. Omega-3 fatty acids, found in fish oils, flax seed and borage oils, are showing so much promise that a Canadian nutritional oil company Bioriginal Food & Science has even introduced an organic, omega-3-rich flax flour, the first of its kind on the market.
Read a roundup of the research here
Barefoot in the Dock
Multiple regulatory actions and the discovery of lead in Bob Barefoot's Coral Calcium Supreme are expected to have a powerful effect on coral calcium marketing. On June 10 the Federal Trade Commission (FTC) formally charged Robert Barefoot, Kevin Trudeau, and their companies with making false and unsubstantiated claims about the health benefits of coral calcium. The agency said it will ask a federal court to freeze the assets of both parties and order restitution to consumers who purchased their product, Coral Calcium Supreme. In addition, the FTC and the Food and Drug Administration (FDA) are sending warning letters to websites that sell coral calcium.
Research Vindicates Atkins Diet Efficacy
Only a month after Dr. Robert Atkins' death, his often-ridiculed diet has received an endorsement of its effectiveness from two of medicine's most distinguished journals. The New England Journal of Medicine published a clinical trial that found the high-fat, high-protein, low-carbohydrate diet did not cause disastrous increases in serum cholesterol and even reduced one or two cardiac risk factors. Similar findings for a low-carbohydrate diet by another group of Penn faculty working at Philadelphia VA Medical Center were also reported in the journal. Research has also found that eating fatty foods stays hunger longer.
Carrots and Smokers Don't Mix
US researchers are cautioning smokers and drinkers that taking beta-carotene supplements to avoid cancer could have the opposite effect. Taking supplements of the vitamin A precursor beta-carotene may increase the risk of colorectal cancer in smokers and drinkers, according to new research published this week. While beta-carotene, a powerful antioxidant, has been associated with cancer-fighting properties, there is also previous evidence to show that it has negative effects in smokers.
An Eye for Antioxidants
Reach for those antioxidant vitamins if you're in danger of developing cataracts, says a new special health report from Harvard Medical School. There's some truth to the belief that "eating carrots is good for the eyes," the Harvard publication said, but noted that diets containing more antioxidant vitamins such as Vitamin E and Vitamin C "are even better" in protecting the eyes against cataracts and age-related macular degeneration.
"Busting" the Enhancers
It was bad news for the less well-endowed when so-called "Bust Enhancing" herbal products got a thumbs down in a commentary in the June issue of Obstetrics & Gynecology. Adriane Fugh-Berman, MD, at George Washington University School of Medicine in Washington, DC, points out that various so-called 'bust enhancing' products contain a variety of ingredients, some of which are known to have negative side effects. While some ingredients have estrogen-like effects, none are expected to have a potent enough effect to increase breast size. [Fugh-Berman A. "Bust enhancing" herbal products.
[Fugh-Berman A. "Bust enhancing" herbal products. Obstetrics and Gynecology 101:1345-1349, 2003.]
Ephedra Banned in Illinois
On May 25, 2003, On Sunday, May 25, Ill. Governor Rod Blagojevich signed into law Senate Bill 1418, making Illinois the first state in the U.S. to ban the sale of the herbal supplement ephedra. The legislation, which went into effect immediately, makes it a misdemeanor to sell or offer for sale "any quantity of ephedra or ephedrine alkaloids" to anyone in the state of Illinois, and is punishable by up to five years in jail and a $20,000 fine. The bill does not apply to ephedra contained in cold remedies or make it a crime to possess the substance, which could still be purchased over the Internet or in neighboring states.
Can you really worry yourself sick? Yes, says a study of over 60,000 people in Norway which found that people prone to anxiety are more likely to get cancer. The findings add to the controversy over whether purely psychological factors can trigger cancer. One theoretical link is that negative psychological states decrease the efficiency of the immune system, therefore allowing cancer cells to grow undetected. Another study, of people with depression, does indeed reveal dramatic reductions in immune functions.
[P.S. Before you reach for the Prozac again, ready our feature article]
QUOTE UNQUOTE
Thirty-five is when you finally get your head together and your body starts falling apart.
- Caryn Leschen
Converting Subscribers to Customers
In last time's eBiz tip, we wrote about the different types of "bait" you can use to get your leads or prospects to signup for your list/newsletter.
Now that the fish are biting and you've started building your subscriber list, what are the factors that will make them click that "Order" button?
If you have targeted your subscribers well - if they are interested in what you have to offer - then the most important factors that will make a difference to your conversion rate are:
- Regular Follow-Up
Your subscribers need to be reminded every now and then that your offer or products are there to solve their problems.- A Great Offer
Your sales letter is the most important part of your email or website. It must draw your visitors in and get them interested in your products, service or opportunity. It must also be convincing. Personalize your letter so that you address customers by their first name.- A User-friendly Website
Don't make your visitors jump through hoops to place their order. Your website has to be user-friendly and the order/signing-up process must be easy to follow and do.Here's an article by Ken Hill with very useful tips to help you convert subscribers.
_______________________________________
12 Tips To Help You Turn Your Visitors Into Customers
by Ken Hill
Make buying your products hard to resist by giving away free bonuses for purchasing your product.
Your free bonuses can be ebooks you have the resell rights to, free one on one consulting, promotional resources, or anything else that you feel your visitors would find to be valuable.
Listen to your customers and incorporate the positive things they say about your product into your sales message.
Provide testimonials on your site from your happy customers. This will assure your visitors that your products will more than meet their expectations because your products have proven to successfully produce great results for other people.
When asking if you can publish your customers testimonials, ask if you may also include their name and website information along with their endorsement.
This will add more credibility to your testimonials and further decrease any resistance your visitors may have to your sales message.
Find out from your own sales statistics how well your products sell at different prices, using different promotions, or when offering different bonuses for purchasing your products.Remember that underpricing your products is just as dangerous as overpricing them because if you price your products too low you run the risk of people not viewing them to be as valuable as they are.
Identity the key benefits your visitors will get by purchasing your product, and stress those benefits repeatedly in your copy.
Use subheadlines throughout your copy that grab your readers attention, that keep them reading through your sales message, and that stress the benefits of purchasing your product.
Assure your visitors that they have nothing to lose by purchasing from you, by offering them a strong money back guarantee.
Make customer service a top priority. Answer any questions your visitors or customers have about your products or services as quickly as possible.
If you have people working for you that are responsible for customer service, train them how to successfully deal with your visitors and customers in a friendly, professional way.
Show your visitors that you offer a high quality product by providing them with a free trial. This could be the first couple of chapters of an informational product, or a free trial version of a marketing resource or software product.
Use a call to action that directs your visitor to order from you, to start their free trial or whatever the next step is in your sales process.
Use a PS that stresses again the benefits of purchasing your product or that tells your visitor of a new added benefit such as a free bonus that your visitor will receive for buying your product.
Follow up with your visitors after they leave your site by providing free email courses or by publishing a newsletter.
This will keep people visiting your site and capture sales you wouldn't have made without a follow up system in place.
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Article © 2003 by writer, Ken Hill. Integrate your entire e-commerce web site using an amazing all-in-one solution. Includes unlimited autoresponders, easy mailing list management, newbie friendly shopping cart, affiliate program software, and much more! Get your free 30 day trial now at: http://www.scstats.com/r.cfm?i=5079
_______________________________________
Watch this space:
In next month's issue you'll receive more tips (and some free downloads) on writing great sales letters.
Resources: Turn Browsers into Buyers
Jimmy D. Brown's excellent eBook helped me improve the conversion rate on my own website. He shows you how to use a Direct-Response technique to increase your Traffic Conversion Rate in 11 Steps. You can convert any webpage for any product into an order-puller just by following the tips in this manual. You get Free Master Reprint Rights worth $97 with your copy of Turn Browsers into Buyers.
INTERLUDE
'The thoughts we choose to think are the tools we use to paint the canvas of our lives."
- Louise Hay
Quick Fixes: Happiness in a Bottle
Copyright © 2003 Priya Shah
This is the age of the Quick Fix - the magic bullets that claim to take away our sorrows, our tiredness, our sadness.
You need look no farther than your mailbox to see the range of remedies - prescription drugs and supplements - being plugged for everything from stress to low energy.
In the age of modern-day stresses, of recessions and depressions, most people find it hard to resist the cure-all promises of "safe and natural" products.
From those that claim to calm a hyperactive child, to those that give you a much-needed energy boost, or revive a sagging love life, quick fixes are everywhere.
And the fact that the people selling them are raking in a fortune shows that there is indeed a great demand for these products.
There's no doubt that supplements provide genuine relief to those who suffer from organic disease. And some may provide a 'safer' alternative for those who cannot tolerate prescriptions.
But with more and more people reaching for a "safe" pill just to get through the day, taking supplements to cope with life is becoming the norm rather than the exception.
Most of us simply don't have the time or the inclination to address the root cause of our stress. Besides it costs considerably more to consult a therapist than to buy a bottle of kava-kava from an online store.
But quick fixes are a short term solution. And by using them as coping strategies, we risk slipping into a never-ending cycle of psychological dependence, while ignoring the root cause of our stress.
Stress - resulting from the way we react to situations, from the emotions, behaviour patterns and habits that are part of our mental makeup.
Changing the attitudes or habits of a lifetime is never easy. We must find coping strategies - support from friends, family, community, religion, spirituality - and our own inner strength.
We need to use whatever works best for us, to avoid slipping back into the cycle of stress and despair.
The solutions are often there right in front of us - if we care enough to look for them. You could find them in a book, a church, a family reunion, a new love.
Often the answers are right there in your mind, but you have to CHOOSE to accept them.
Solving a problem takes three conscious steps:
Awareness: Realising that we have a problem
Acceptance: That we have to do something about it, and
Action: Taking concrete steps to resolve itOnce you start to eliminate the root cause of your stress, you´ll find yourself reaching less and less for that magic pill, that upper, that quick fix.
A pill might give you a few moments of bliss. But when you eliminate the attitudes and behaviour that keep you down, the peace it brings will last you a lifetime.
The inspiration for this article was the book "The Emotion Prism: How To Be Happy, When You'd Rather Be Sad!" by Dr. Mani Sivasubramaniam, a paediatric heart surgeon and internet marketer who shares his simple coping strategies for life´s problems. Check it out at: http://www.emotionprism.com/
_______________________________________________
Copyright © 2005 Priya Shah
Priya Shah is the editor of The Glutathione Report and Health Naturale.
_______________________________________________
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included and none of the links or content are removed or changed. A courtesy copy of your publication would be appreciated, but is not necessary. Click here to request it by autoresponder
THE LIGHTER SIDE
Researchers released a list of foods and activities to help combat osteoporosis, the dread disorder that leaches calcium from the bones as people age. The distinguished lead scientist mounts the podium to make his announcement and gives the highlights of the list.
To no one's surprise, broccoli and cauliflower are there, and the researchers also encourage regular exercise, such as walking, running, cycling or swimming to prevent calcium loss from the bones.
But, one reporter, reading ahead, shouts from the front row, "You've got kissing on the list as a way to prevent osteoporosis! There isn't any calcium in a kiss!" The scientist replied calmly, "In a good kiss, there's enough calcium to make a bone about 10 inches long...
Stress Management
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WORDS OF WISDOM
"It's not what you don't know that sinks you. It's what you DON'T KNOW you don't know."
-- John Counsel
Author, "What You Should Know About MLM BEFORE You Join!"
Health Busters
The Road to Optimum Health. A customized week-by-week guide that helps you make lifestyle changes. You will learn about diet, exercise, vitamins, and other important health related topics. healthbusters@directresponder.comThe Alternative Medicine Review weekly newsletter
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Start your day right! Motivational quotes and business tips that you can use right now to start making more money. Exclusive interviews with self-made millionaires. Product reviews, insider tips, special member-only contests. http://www.livingyourbest.comMy Own Ezine
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Disclaimer
The products and the claims made about specific products on or through this site have not been evaluated by the United States Food and Drug Administration and are not approved to diagnose, treat, cure or prevent disease. The information provided on this site is for informational purposes only and is not intended as a substitute for advice from your physician or other health care professional or any information contained on or in any product label or packaging. We do not endorse any products featured and recommend that you investigate them thoroughly and consult with a healthcare professional before taking any decision.
"Do, or do not. There is no ‘try’."
- Yoda, The Empire Strikes BackHealth eBiz is published monthly and provides up-to-date
information on wellness and marketing trends, and
no-nonsense tips to help you build your business online.
Contact the Editor:
Priya F. Shah
Email me
http://www.health-ebiz.com
Recommend Health eBiz to a friend! No portion of this publication may be copied
or reproduced without express permission from the editor
Copyright © 2003 EbizWhiz Publishing
