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Health eBiz
Online Marketing Tips for the
Health & Wellness EntrepreneurMay 2003; Issue 2, Volume 1
Contact the Editor: Priya F. Shah
Email me
http://www.health-ebiz.com
Health eBiz is published monthly and provides up-to-date
information on wellness and marketing trends,
and no-nonsense tips to help you build
your business online.
Welcome to another issue of Health eBiz
Table of Contents
We have been adding a lot of information to the Health eBiz website and hope you will find it useful.
You now have access to a members-only section with lots of fr'ee downloads, reports and resources to build your MLM or wellness business online.
You need to be a subscriber to access the Health eBiz Members Area
What Men Always Suspected...
Geneticists confirm that not only are women are more complex than men, they are mysterious double creatures - a mixture of 2 different genetic identities. Occasionally these conflict with each other, and the effects are dramatic (Source: New Scientist; 10 May 2003 print edition)
Wellness News Roundup
Vitamin Supplements in the Dock
Two reports this month have questioned the benefits of taking multi-vitamin supplements. A front page story in the The New York Times, suggested multi-vitamins may not protect against disease - and may actually promote it. The report, however, was based on research about fat-soluble vitamins like Vitamin A that are known to be harmful in excessive doses. Another report from the UK's Expert Group on Vitamins and Minerals has warned that taking high doses of certain vitamins and minerals could cause permanent damage to your health. Chromium picolinate in food supplements could cause cancer and high doses of beta-carotene, nicotinic acid, zinc, manganese and phosphorus could all have irreversible harmful effects if taken in high doses for long periods of time.
China Turns to Herbal Remedies to Fight SARS
Millions of Chinese believe a traditional herbal remedy, "Ba Wei," offers some of the best protection against Severe Acute Respiratory Syndrome (SARS). They believe the medicine - which includes dried honeysuckle and wild chrysanthemum - helps to boost their resistance and ward off SARS. Full story
FTC Cracks Down on Bogus SARS Product Internet Marketers
The FTC and the FDA are warning Web site operators against claiming that that their products will protect against, treat, or even cure Severe Acute Respiratory Syndrome (SARS). They are aware of no scientific proof for such claims and Web site operators must remove any misleading or deceptive claims from the Internet. The FTC has issued a consumer alert entitled "Rx For Products That Claim To Prevent SARS? A Healthy Dose of Skepticism," produced in consultation with the Centers for Disease Control and Prevention (CDC) and the FDA. Federal authorities advise consumers to ask themselves - if a medical breakthrough involving SARS has occurred, would they be hearing about it for the first time through a sales pitch? (Source: FTC news release, May 9, 2003) Read the FTC press release
Patients Want 'Alternatives,' Insurers Say No
Advocates of alternative and complementary medicine say the practices reduce the overall cost of healthcare, but some in the insurance industry aren't buying it. Non-Western health care methods have increasingly gained favor among patients who have had little success with traditional health care. (Source: The Business Journal of Milwaukee, May 6, 2003 - requires free registration) Full story
FDA Allows Qualified Antioxidant/Cancer Health Claim
The FDA authorized use of a health claim for antioxidant vitamins and certain kinds of cancer that was the subject of a petition to the FDA. The agency added disclaimer language and specific terms of use in its authorization of the claim. Full story
Skin Cancer Risk 'Still Ignored'
Many people fail to protect themselves from the sun even though they know they may be risking skin cancer, research suggests. Seven out of ten people still think suntans make them look healthier or more attractive, when in fact a tan is actually a sign of damage to the skin. Full story
Global Hunt on for Recalled Australian Supplements
Shops in many countries may still be selling nutritional supplements and vitamins made by an Australian company accused of serious flaws in their manufacturing process. Therapeutic Goods Administration (TGA) has suspended the manufacturing license of Pan Pharmaceuticals - Australia's largest contract manufacturer of complementary medicines - for six months and ordered the recall of 1,546 products. New Scientist link | Australian Government link
Misbranded 'HGH' Supplements Destroyed
Nature's Youth, LLC, of Centerville, Mass., has voluntarily destroyed approximately $515,000 worth of its misbranded product, "Nature's Youth hGH." The firm indicated it would change the labeling for future marketing of the product in order to comply with the law. The company claimed that an article in the New England Journal of Medicine (Volume 323:1-6, Number 1, July 5, 1990) provided substantiation for their claim. However, the New England Journal of Medicine (Volume 348:777-778, Number 9, February 27, 2003) included a clear statement that such a claim was misleading. (Source: FDA news release, May 1, 2003) Full story
Catalog of FDA Approved Drug Products Launched
The U.S. Food and Drug Administration has posted a searchable list of FDA approved brand name and generic drugs. Drugs@FDA, a pilot project, is a searchable Web site containing information about prescription, over-the-counter, and discontinued drugs. Dietary supplements are not included. Visit Drugs@FDA
Quote Unquote
A committee is a life form with six or more legs and no brain. - Robert A. Heinlein
Ain't That The Truth?
Capturing Leads: The Best Bait
In last time's eBiz Tip, we covered the importance of using an automated system to follow-up with leads online. (See Health eBiz Issue 1)
But how do you get your leads to leave their email address with you so you can follow up with them? What's the best bait to use for capturing those precious leads?
To know that you have to understand what people are looking for online.
The answer is - Information.
Or to be more specific - Free Information.So if you provide people with free information, you'll get a lot of sales, right? Wrong.
The information you provide has to be RELATED to your product or opportunity. You can't offer your leads a free vacation certificate and then expect to sell them health supplements.
Your information must also make them WANT whatever it is you are selling. You have to be able to remind them time and again how your product or opportunity will benefit them.
The best way to do this is by offering a free report, eBook, email course or ezine that requires them to sign-up for your list and provide their email address at the very least.
1. A Free Report:
This can be a white paper or a slightly long article on your product. The best person to write this is you, because you know your product best.
If not, you should research your topic well and write a report a few pages long.
Jimmy Brown's "Profit Pulling Reports" is one of the best guides to help you write your own lead-capturing report.
2. A Free eBook
This can be a selection of articles or a comprehensive report on a topic related to your product.
For example, if you are selling a weight loss product, you could put together a collection of free articles - with the authors' permission, of course - compile it into an eBook and give it away to your subscribers.
If you need information on how to do this, "The Genius Guide to eBook Publishing" has everything you need to write, publish and compile your own money-making eBooks
3. A Free Mini Course
Mini-courses are excellent lead-generators because they provide information in installments that people can easily read and digest. They are one of the best ways to capture a lead because, unlike free eBooks, they are not yet overused.
Also they allow you to contact your prospect repeatedly providing constant reminders about your product/opportunity.
To write a mini-course, you will need to research your topic and provide a series of articles, tips or information in short emails programmed to be sent out at regular intervals by an autoresponder.
Your information has to be useful to the reader and not just a bunch of sales letters.
The best part about a mini-course is that it is completely automated. All you have to do is write it, put it into an autoresponder system and advertise it.
If you need to learn how to do this, "The Email Workshops How-To eBook" shows you how to create e-mail workshops, eCourses and tutorials in just 3 days
4. A Free Ezine
This is one of the best ways of keeping in touch with your list. It also requires a lot more work than any of the methods above, because you have to put together a new issue, preferably with original content, every time you mail your list.
However, an ezine is the best way to 'brand' yourself and create a long-term relationship with your prospects.
Providing them with useful information on a regular basis establishes trust and ensures that they will be more willing to purchase from you in future.
An excellent guide on this topic is Shelly Lowery's "Ezines - A Complete Guide to Publishing For Profit." It will show you how to immediately begin building a massive list of targeted potential customers, fast.
Tips to remember:
- When building your list always use opt-in leads. Never send mail to leads that have not opted to join your list.
- Use a double opt-in procedure so you can avoid spam complaints and keep your list clean.
- Always provide useful, and if possible, original information. Too many ads or solos and you'll lose your subscribers and their trust.
Watch this space:
So now the fish are biting. You're getting lots of subscribers… but no sales. Catch this tip in next month's issue when we show you how to convert more of your subscribers to customers.
Stupid Is As Stupid Does
Darwin Award Nominee
Named in honor of Charles Darwin, the father of evolution, Darwin Awards commemorate those who improve our gene pool by removing themselves from it.
(September 1999, New York) David, a 44-year-old Mineola man, was so desperate to be rid of his flab that he allowed his friend to perform liposuction on him in his garage. David died in this make-shift medical clinic, the victim of lidocaine overdose.
Anyone dumb enough to lie back and take the medical ministrations of a unlicensed liposuctionist deserves to win a Darwin for his heedless vanity. The fake physician apologized to the man's family.
To Be A Champion, Become A Child
Copyright © 2003 Priya Shah
Have you ever wondered what successful people have that makes them successful?
Ever wonder how those champion recruiters in your company manage, month after month, to get the most new recruits, the biggest bonuses, the largest paychecks?
Well let me tell you a secret. No one starts out as a Champion. Most of them started out like you and me.
So what is it that makes a Champion different from the rest?
Champions have an attitude, a mindset that sets them apart from the rest. But most of these qualities are not exceptional.
Indeed each and every one of us possesses these qualities when we start out in life. But somewhere along the way we tend to lose them and diminish our own potential.
To be a champion, you must first become a Child! Let me explain:
1. Champions are Willing to Learn.
Children come into this world with an innate desire to learn, to understand the world around them.
They are like sponges observing and absorbing every fact, every reaction. Because they know that their very survival depends on it.
One of the most important, and oft-repeated, qualities we need to succeed in business is a willingness to learn - to be teachable.
To become a champion, you must be willing to educate yourself or be educated, to read about, learn and absorb all the things you need to know, even if they are completely new to you.
If you don't, you are doomed to failure from the start.
2. Champions are Willing to Act
Have you notice how children completely geared towards action? As soon as they learn a new skill, they want to put it into action.
Champions are the same. They put their newly learned skills to use, taking concrete steps to improve their performance, so they can take their business to the next level.
They know that they must act on what they have learned, even if they haven't perfected it. Which brings me to their next quality.
3. Champions are Not Afraid to Fail
Just as a child picks itself up again and again, every time it falls while taking its first steps, champions are not afraid to fall down or fail.
They know that failure is the best teacher. They learn from their mistakes and keep fine-tuning their methods till they succeed.
Champions have the courage to fall down and not be discouraged. They pick themselves up and keep trying.
4. Champions are Willing to Adapt
Darwin got it wrong.
Survival does not happen to the Fittest, but to the Most Adaptable.
As children, we adapt to long-term change relatively easily. We are more willing to accept situations and adapt our behaviour accordingly.
Unfortunately, as we grow older, we become more rigid in our thinking, unwilling to accept that there may be better ways of doing things.
In a changing business scenario, resistance to change makes us obsolete. We end up losing out to players with a better understanding of changing trends.
Champions are those who can adapt themselves and their business to changing trends.
5. Champions are Willing to Innovate
Children are extremely inventive beings. They come into this world with no preconceived notions of doing things. In their minds there are no limits to what they can do or how they can do it.
Champions apply these very principles to take their business to the top.
They not only learn from what has been done before. They find ways of doing it more efficiently, more cheaply, more successfully.
As Shiv Khera, motivation coach and author of "You Can Win" puts it, "Winners don't do different things. They do things differently."
You don't have to be like a child in all respects to succeed. It's probably not even desirable.But if your pre-conceived notions, fears and hesitation are preventing you from reaching your goals, try looking at the world through a child's eyes.
At best you will succeed in your endeavors, at worst you'll remain young at heart.
_______________________________________________
Copyright © 2005 Priya Shah Priya Shah is the editor of The Glutathione Report and Health Naturale.
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You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included and none of the links or content are removed or changed. A courtesy copy of your publication would be appreciated, but is not necessary. Click here to request this article by autoresponder
Wherever you see a successful business, someone once made a courageous decision. - Peter F. Drucker
The Whey It Is
A brand new report from MuscleMag and LEF Columnist, Will Brink, on the different types of whey protein - especially the differences between Whey Protein Concentrate (WPC) and Whey Protein Isolate (WPI). PDF download.
Health Bulletin
Using Foods Instead of Drugs for Health. Get the TRUTH about foods over drugs by the leading medical scientists of the world. Non-com'mercial, free.
You Save On Taxes
How Any Small Business Owner or Self-Employed Person Can Save Thousands In Taxes: Find Out What The IRS Doesn't Want You To Know! (For Small Business Owners & Self-Employed People Only) by Wayne M. Davies, Certified Tax Professional
Health Busters
The Road to Optimum Health. A customized week-by-week guide that helps you make lifestyle changes. You will learn about diet, exercise, vitamins, and other important health related topics. healthbusters@directresponder.comThe Alternative Medicine Review weekly newsletter
A resourceful ezine of breaking headlines, schools, and new products concerning the alternative medical field and your health. Send mailto:11939-subscribe@zinester.com or visit http://alternativemedicinereview.com/ezinesubscribe.htmlHot Health Tips!
A Simple Source for Natural Solutions. Fr^ee weekly e-zine delivering tips and sources to help you make healthy choices. Sub-scribe now and immediately get your welcome letter with instructions on how to get your FR^EE HUGE e-book LOADED with health information To sub-scribe send mailto:hothealth@getresponse.com or visit at http://www.hothealthtips.comHealthy Home Life News
Expect more ... Get more. Covering the home and family on the whole. Free Gifts too. http://clik.to/notoxinsMotivate Me! (a free daily newsletter for you)
Start your day right! Motivational quotes and business tips that you can use right now to start making more money. Exclusive interviews with self-made millionaires. Product reviews, insider tips, special member-only contests. http://www.livingyourbest.com
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The products and the claims made about specific products on or through this site have not been evaluated by the United States Food and Drug Administration and are not approved to diagnose, treat, cure or prevent disease. The information provided on this site is for informational purposes only and is not intended as a substitute for advice from your physician or other health care professional or any information contained on or in any product label or packaging. We do not endorse any products featured and recommend that you investigate them thoroughly and consult with a healthcare professional before taking any decision.
"Do, or do not. There is no ‘try’." - Yoda, The Empire Strikes Back
Subscribe to Health eBiz
Health eBiz is published monthly and provides up-to-date information on wellness and marketing trends, and no-nonsense tips to help you build your business online.
Contact the Editor:
Priya F. Shah
Email me
http://www.health-ebiz.com
Recommend Health eBiz to a friend! No portion of this publication may be copied
or reproduced without express permission from the editor
Copyright © 2003 EbizWhiz Publishing
