Is this claim true
or not? The answer is not a definitive yes or no because there is no
benchmark given in which to base the claim on. I'll try to explain.
Supplements are
a bit like cars. For example, at one end of the spectrum you may have
a Russian built Lada which are cheap, utilitarian and very unreliable
(at least they used to be) and cost a few thousand dollars or you may
have a Rolls Royce which is the ultimate in luxury motoring and reliability
and will set you back around a half million dollars. There is no comparison
between the two vehicles.
The same
principle applies to supplements
You can buy cheap
supplements at the supermarket and what you get is a product which is
manufactured to a price. This means that the cheapest possible ingredients
are used as well as the cheapest excipients which bind the ingredients
together. To give you an idea of just how big the difference of ingredient
costs can be I will quote an example of one nutrient... Beta Carotene.
The overwhelming
majority of manufacturers use synthetic beta carotene (even those producing
the more expensive brands). The cost of synthetic beta carotene to a
manufacturer is around $60 per kilo.
However, the 98%
pure natural crystalline beta carotene that we use in our Total Balance
costs over $2,400 per kilo.
The same differences
can apply with Vitamin B12 which is generally 3% pure and costs $340
per kilo versus the 99% pure that we use at $12,000 per kg. The differences
do not stop at the active ingredient level but can also apply to the
excipients as well. Some cheaper excipients bind the ingredients together
so well that after swallowing the tablet a large proportion of it passes
right through your system and does indeed end up in the toilet.
To make matters
worse those ingredients that are released are done so in the stomach
and are largely destroyed by your stomach acids. When using these types
of cheap supplements as the 'yard stick' the statement of 90% of the
supplement ending up down the toilet is indeed true...
But, that is like
trying to compare apples with oranges...
The difference between
some supplements are as great as the example given earlier about the
motor vehicles, not only in the quality of the ingredients used but
also the delivery system employed or in most cases the lack of it. When
I am talking about a delivery system I am referring to how the active
ingredients get into your blood stream where they are needed to do their
work.
There are only four
effective ways in which nutrients can get into your blood stream.
1. By injection.
2. Through the mucous
membranes of the mouth. (Only some nutrients)
3. Via the lining
of the walls of the upper intestine.
4. Via the lining
of the walls of the colon.
The methods which
are used are as follows:
1. Injection with
a hypodermic syringe... only practical via a clinic or physician. B12
injections for example.
2. Through the mucous
membranes of the mouth by a sublingual tablet or liquid. Note: This
has limitations because many nutrients cannot be absorbed through these
membranes. (However, for those ingredients that can be absorbed it is
a very good method which is why we use it for our male and female sex
rejuvenator products.)
3. Via the lining
of the walls of the upper intestine. This is how our Total Balance is
absorbed through the use of a special delivery system within the excipients.
4. Via the lining
of the colon walls using suppositories which are prescription items
and do not apply to supplements.
Sadly the overwhelming
majority of supplements do not have any 'delivery' system. They are
simply made into a tablet or capsule and if they dissolve within a reasonable
time in water that's OK... but, because of this solubility the majority
of the active ingredients are destroyed by the stomach acids. As a result
only about 10 - 15% of the active ingredients actually get into the
blood stream.
This percentage
number is what is considered to be the bio-availability of the product
as is quite standard for average supplements. In comparison the bio-availability
of our Total Balance is around 80%.
Why don't
all supplements have higher bio-availability?
This can be summed
up in two words... cost and know how. It is surprising how few supplement
companies have the technical know how to incorporate effective delivery
systems into their products. And, often the will to spend the extra
money in production costs.
OK, so you may now
be thinking to yourself ... what about these companies that are 'knocking'
ordinary supplements ... are their products as bio-available as they
claim?
The short answer
is NO! I'll expand on this:
The companies that
are making these claims are generally those that are selling liquid
supplements. Not sublingual liquids because as I mentioned earlier that
is not practical for many nutrients and certainly not for a general
health supplement. The liquid products that are being sold are taken
by drinking straight or mixing with water. Many of the companies selling
these products are multi level marketing companies and rely more on
hype than good science to sell their products.
So, what
happens when you drink these products?
Very simply the
greatest bulk of the nutrients are destroyed by the stomach acids which
mean that the bio-availability of these liquids is no greater than an
ordinary capsule which dissolves quickly in the stomach. Granted there
are no tablet remains to pass through your digestive system intact but
the greatest percentage of the active ingredients of the liquids are
destroyed in the stomach.
Unfortunately these
companies take advantage of the fact that people do not understand the
principles behind the bio-availability and as such can manipulate their
presentation to make it appear that the efficacy of their product is
much higher than it is in reality.
Just a final comment
on these liquid products! Many of them are very weak. If you are currently
using them or considering doing so, make sure you find out the amount
of ACTIVE ingredient per dose and what the ingredients are. As a consumer
you are entitled to know that, so ask for it and if you don't get the
information you can be sure that the potency is very low and you should
avoid it as your money is better spent elsewhere. Some of these products
are little more than water with a few nutrients thrown in.
In good health,
Warren Matthews
Chairman, Xtend-Life Natural products